The Tunisian historical media La Presse has just put its new web platform LaPresse.tn on line in a modern version that is more responsive and more relevant to new trends.
LaPresse.tn is getting a new look. Its readers discover, from Tuesday, April 9, a new web platform, both in desktop and mobile. More than the design of the electronic newspaper, it is especially in the redesign of the core system of the website.
The new site, whose previous version was a few years old, has a lighter interface for subscribers. “It allows a smoother navigation, and offers them more services,” says Slim El Jani, CTO of Tunivisions Technologies. For advertising, the Ad spaces were designed to comply with IAB standards and to offer brands “advertising placements better positioned”, and therefore more remunerative, says Mohamed Kharrat, CEO of Tunivisions Technologies.
The Press: a new interface, advanced technicality
The new site is better optimized for social media SMO and modern search engines SEO. With Social Graph’s technologies, sharing and publishing the content of La Presse is optimized by default to an optimal display on social media like Facebook and Twitter. Search engines access dynamic XML sitemaps that stay up-to-date in real time.
With a mobile optimization, the new La Presse site benefits from a responsive interface that adapts to all desktop, mobile and tablet screen sizes. In addition, advertising also adapts to different screens.
Security is important in a media site and the new La Presse is at the top of the technology at this level. The platform uses a CDN to bring access to its readers and all traffic goes through a series of important security layers.
The platform also incorporates a lot more features than the media. The historical features of La Presse’s newspaper are here! Weather, classifieds, TV programs, and many more.
Project funded via Media UP
The La Presse Platform Renewal Project is financed through the Media Support Program in Tunisia (MEDIA UP) aimed at the reform and modernization of national and local media as well as the professionalization of the various actors of the information, regulation and media education. The execution of this Program, formalized in June 2015 by the signing of a financing agreement between the Republic of Tunisia and the Commission of the European Union, has been delegated to the African Center for the Development of Journalists and Communicators (CAPJC).